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湖南株洲市(芦淞区)2016高考英语阅读理解二轮演练及答案
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  • 资源类别试题
    资源子类二轮复习
  • 教材版本不限
    所属学科高中英语
  • 适用年级高三年级
    适用地区全国通用
  • 文件大小693 K
    上传用户kirinye
  • 更新时间2016/4/2 8:50:47
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阅读理解。阅读下列短文, 从给的四个选项 (ABCD) , 选出最佳选项。
  As the thrills of the London 2012 Olympic Games fade, the focus now is on the 2016 Olympic Games in Brazil. Over the next two years it hosted the FIFA Confederation Cup in June 2013 and will host the FIFA World Cup in 2014. Brazil has taken steps to increase the economic profits by safeguarding the interests of broadcasters and funders.
  In 2009, the Brazil passed the Brazilian Olympic Act and the so-called World Cup Law in 2012, which are designed to fight ambush(隐性)marketing and digital piracy(盗版), and regulate advertising in and around official sporting si tes.
  The Brazilian World Cup Law goes much further in protecting the interests of right owners than Brazil’s pre-existing legislation(立法)in this area, the so-called Pele Law. For example, the World Cup Law bans anyone but the official broadcaster from using images of events. However, it does permit use for non-commercial purposes. It also requires that FIFA or its local broadcaster provide highlights up to two hours after each match. Other items allow protection of trademarks associated with the event and ban unauthorized association with the event’s marks.
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