第一部分 听力(每小题1.5分,共30)
第二部分 阅读理解(共两节,满分40分)
第一节(共15小题;每小题2分,满分30分)
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。
There are thousands of products of all colors and shapes in a supermarket , making you believe that they are worth a try . How ? Packaging (包装)is the silent but persuading salesman .
There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.