A
Life can sometimes seem like an endless series of exhibitions. For those of us involved in the art world, there are times when we're constantly visiting gallery(画廊) after gallery, taking in as much as possible and getting to know the works of artists from far and wide. But there are some artists whose works consistently stand out. Some artists' works stay in the thought and heart of an audience long after the show is over. I've noticed over the years that these are often the artists who have understood fully the skill of telling the story behind their art. These artists aren't just selling paintings—they're selling an experience.
Roxanna Kibsey is one of these artists. Her paintings are often exact description of frozen tundra(冻原) or autumn trees—so bright that they could nearly burn a hole in the canvas. When I met her at an exhibition she couldn't wait to tell me about the place in her paintings. “Where I grew up we had nine months of winter every year. It's really quite a tough place,” she said. She relived a part of her childhood when we chatted in front of her painting. The image brought to my mind memories of driving through the snow-covered countryside during my own first winter in Canada. I could almost hear the crunching ice under my feet as she described to me the countryside she grew up in.
Businessmen may have their elevator_pitch,_but artists, too, need their 30-second story which rolls freely off the tongue. That's why it's so important that for each piece you might be exhibiting, you can conjure up(唤起) a story behind it, and tell that story to your audience in a way that helps them connect with your work, and makes them want to buy a piece.
语篇解读:作者通过自己跟一位画家的接触以及对她作品的描述来告诉我们什么样的画家才会打动我们,感染我们。
1.What kind of artists does the author like?
A.Those who have great skills.
B. Those who have held many exhibitions.
C.Those who paint scenes of their own home towns.
D.Those who tell their experience through their paintings.
[解析] 细节理解题。由第一段的“These artists aren't just selling paintings—they're selling an experience.”可知,作者认为能够打动观众、给观众以深刻印象的是那些能够通过自己的画作描述自己的经历的画家。
[答案] D
2.Through Roxanna Kibsey's painting, the author ________.
A.had a beautiful imagination
B.thought of a serious question
C.brought back his own memory
D.thought of his own hometown
[解析] 细节理解题。由第二段最后两句可知,作者看着Roxanna Kibsey的画作,听着她的讲述,不禁联想到自己第一次在加拿大过冬时的情景。
[答案] C
3.What does the underlined part “elevator pitch” probably refer to?
A.A sales introduction. B.A wise choice.
C.A small mistake. D.A modern tool.
[解析] 词义猜测题。分析最后一段,商人的“elevator pitch”就等同于画家的“30second story”,是一种“产品推介”,用来吸引买家。
[答案] A